In Malá Strana at the foot of the Charles Bridge is Pilsner Urquell’s Gallery Experience shop. Not only is this a shop selling all the Pilsner merchandise imaginable, but they also have a small museum/gallery where you can learn a bit about the history behind Pilsner while drinking 2 small beers for the price of 75 czk. They also have the ‘Pilsner Urquell School of Draughting Beer’, where you learn how to properly serve a mug of Pilsner true to Czech tradition, on Wednesdays in English at 4 p.m and Fridays in Czech at 6 p.m. Tours to the brewery in Plzeň, one hour east of Prague, can also be organized from here.